About

From selling products on the retail floor to strategizing international supply chains, I bring a deep understanding of every stage of the product journey.

I’m passionate about using plant-based materials to create high-quality, sustainable products that align with today’s demand for responsible innovation. I specialize in certified natural rubber, offering expertise in its application across watersports, fashion, and sporting goods.

I graduated with a BS in Biological Sciences and have a strong STEM background; however, my career took an unexpected turn into the fashion world shortly after graduation. For over a decade, I specialized in garment dyeing, linen, cotton, and silk apparel, working with a U.S.-based vertically integrated fashion company. I focused on Production and Retail Operations, driving success in DTC markets and international wholesale with accounts such as Ron Herman Japan and Free People. In 2021, I jumped straight into Global Key Account Management eventually landing Director of Sales with YULEX, where I established a network of global manufacturing partners. My experience with 50+ brands included Abysse, Athleta, Decathlon, Hermes, O’Neill, Scuba Pro, Sports Research, and many more.

In addition to product development, I thrive in empowering people and businesses with the tools and knowledge they need to succeed. I’ve coached over 100 employees, developed SOPs and marketing copy for global brands, and guided teams to enhance their product knowledge ultimately increasing revenue.

My daily yoga practice, love of travel, and the depths of the ocean through scuba diving all revitalize me. I am in constant awe of nature, our place within it, and the profound responsibility we bear. -Kyrrha Martin, Wren Studio Founder & Principal Consultant